Client work

FullBeauty cut middleware costs and modernized for retail seasonality on AWS.

Nova helped FullBeauty move away from an oversized MuleSoft cost structure and redesign retail workloads with AWS PaaS services.

FullBeauty Brands

Nova helped FullBeauty move away from an oversized MuleSoft cost structure and redesign retail workloads with AWS PaaS services.

Retail and ecommerce·Retail modernization and cost optimization

Annual cost reduced from $300K to $50K

First-year ROI of $140K

Ongoing ROI of $250K

1The Challenge

  • FullBeauty's MuleSoft enterprise license was sized for seasonal peaks and stayed expensive even when underused.
  • License renewal required heavy legal and operational overhead, while support knowledge sat with only a few people.
  • The business needed resilient retail integrations without continuing to overpay for middleware.

2What We Did

  • Nova assessed the migration path, designed the roadmap, and led redesign, testing, and rollout.
  • The replacement workloads were rebuilt with a serverless, cloud-native approach on AWS PaaS services.
  • The operating model reduced dependency on a narrow set of middleware specialists.

3Results

  • The program drove a major cost reset, moving annual spend from about $300K to $50K.
  • Nova's approach produced $140K in first-year ROI and about $250K in ongoing annual ROI.
  • FullBeauty gained a retail architecture better suited to seasonal demand and lower support friction.

Technologies & Capabilities

Retail competencyCost optimizationMiddleware modernizationAWS PaaS delivery
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